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Sanja
Keranovic Djinovic
CFO
Dr. Oetker
Sanja Keranović has been a member of the Management Team of Dr. Oetker Serbia since 2021, where she serves as CFO and oversees the controlling, finance, IT, GDM, and ESG reporting departments. During her career at Dr. Oetker, she has successfully led projects such as the implementation of the SAP S4H solution, data harmonization within the group project New Finance, as well as projects for changing organizational culture. She is actively involved in defining the company's financial strategy, digital transformation, and leadership development. Before joining Dr. Oetker Serbia, Sanja spent 15 years at Delta Holding, where she was, among other roles, the CFO of Yuhor AD and the CFO of the Delta Food Processing group, which included food production factories – Yuhor AD, Danubius AD, Fun&Fit, and Mioni. Additionally, within Delta Agrar, she was involved in managing the finances of agricultural production. She graduated from the Faculty of Economics at the University of Belgrade, majoring in finance, banking, and insurance, and then obtained a masters degree in finance, auditing, and accounting. Since 2018, she has been a member of the Association of Financial Directors of Serbia, and since 2025, a member of the Advisory Board of the Connect CFO conference in London. Sanja Keranović is recognized for her commitment to innovations in financial management, process digitalization, and improving corporate culture.
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09 September 2026 14:00 - 14:30
Finance and commercial alignment: building your business partnering function without chaos
CFOs talk about business partnering constantly—but most finance organizations still operate in silos, reacting to business partner requests rather than shaping strategy. This session tackles the operational reality: how to embed finance deep in commercial decision-making, build effective partnerships with sales, product, and marketing leaders, and create a finance team structure that actually scales this approach. We'll explore the specific models separating finance teams into strategic partners versus operational support; how to staff business partnering roles (who they are, what they do, how they're different from traditional finance controllers); and how to establish monthly business reviews that drive decisions rather than just report actuals. You'll see real examples of sales finance, product finance, and marketing finance functions and the KPIs they track. This session is for CFOs ready to move finance beyond reporting and scorekeeping into true partnership and value creation. Key takeaways: - Business partner role design: job descriptions, hiring criteria, and skill sets for dedicated finance partners embedded in commercial functions - MBR framework and cadence: monthly business review structure, agenda templates, and decision-making protocols that actually influence strategy - Finance team operating model: how to balance strategic partnering roles against transactional finance without leaving operational execution vulnerable