PwC’s Global CEO Survey found that only thirty-seven percent of executives strongly trust the data they use to make strategic decisions, which reveals how deeply credibility shapes the influence and effectiveness of FP&A. This session examines why trust breaks down inside organisations and what it takes to rebuild it, focusing on the behavioural, structural, and communication factors that determine whether stakeholders act on the insights FP&A provides. Attendees will explore the building blocks of credibility, from accuracy and contextual framing to timing, narrative quality, and the team dynamics that either reinforce or undermine confident decision-making. Key takeaways: - Learn what truly drives trust in FP&A outputs, beyond technical accuracy or strong modelling. - Understand the psychological and organisational factors that shape whether your recommendations are accepted, challenged, or ignored. - Identify practical ways to strengthen narrative quality, stakeholder alignment, and communication clarity. - Gain strategies to close credibility gaps and position FP&A as a reliable, influence-driven partner in critical decisions.