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Mohamed

Bellal

Group CFO

Pharma Pharmaceutical Industries Group

Senior Finance Executive | Group CFO | Board Advisor with 25+ years across listed companies, conglomerates, and high-growth transformations in Saudi Arabia, Egypt, and the UAE. CMA (USA), IPO Readiness Certified (2023), and Certified Chief Strategy Officer-2025 (EIU–Paris, A+ 98/100, top cohort). Recognized keynote speaker on AI driven finance and transformation, with expertise in financial strategy, governance, investment structuring, ERP implementation, capital structuring, and IPO readiness, with extensive experience across manufacturing, energy, healthcare, FMCG, real estate, and industrial services, Mohamed has successfully managed turnarounds, led multi-billion SAR financial strategies, and driven enterprise-wide transformation aligned with Vision 2030 priorities

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15 October 2025 13:30 - 14:00

From RBA to strategic AI: Redefining the controller’s role in driving business strategy

From RBA to Strategic AI, controllers are stepping beyond transactional tasks to become key drivers of business strategy. Drawing on his own experience, Mohamed Bellal illustrates how AI can empower finance leaders to generate actionable insights, influence strategic decisions, and shape organizational growth. This keynote highlights the skills, mindset, and leadership approaches controllers need to thrive in an AI-driven world, showing how technology can transform the role—not just the processes.