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Rehman
Rashid
Head of GTM Finance - Digital Consumer
Adobe
Rehman Rashid is a senior finance leader specializing in digital go-to-market strategy, long-range planning, and enterprise value creation. As Director of Digital Finance at Adobe, he leads financial strategy for a $5B+ global GTM organization, partnering with Sales, Marketing, and Customer Success leadership to drive growth, optimize investment, and enhance forecast accuracy. Previously, Rehman held senior finance leadership roles at Workday and Visa, where he owned company-wide long-range planning, built target financial models, and led FP&A for high-growth business units. At Visa, he supported rapid revenue expansion and managed large-scale P&Ls, while strengthening financial infrastructure and executive reporting. Known for his strategic mindset and analytical depth, Rehman excels at translating complex financial data into clear, actionable insights that inform pricing, monetization, and expansion decisions in fast-evolving digital businesses.
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20 May 2026 09:45 - 10:30
Panel - Closing the gap between experimentation and real-world value: Where AI actually delivers value
AI is being applied across finance, but the gap between experimentation and real value is still wide. This panel brings together practitioners working at the intersection of finance, analytics, and AI to share what is actually delivering impact today, and what is not. From forecasting and variance analysis to automation and decision support, the conversation will focus on where AI is genuinely improving outcomes, where it is falling short, and how teams are prioritising where to invest next. Rather than ideal scenarios, this session will unpack the realities of implementation, what scaled, what stalled, and the trade-offs teams are making as they move beyond pilots. Expect a candid discussion on how value is being measured, where AI is changing the way work gets done, and where human judgment still remains critical. Key takeaways: - Understand where AI is delivering measurable value in finance today, and where it is not yet holding up. - Learn how teams are prioritising use cases and investments based on real impact, not potential. - Hear what has worked, what has stalled, and the practical lessons from scaling AI in finance environments.