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Rehman
Rashid
Head of GTM Finance - Digital Consumer
Adobe
Rehman Rashid is a senior finance leader specializing in digital go-to-market strategy, long-range planning, and enterprise value creation. As Director of Digital Finance at Adobe, he leads financial strategy for a $5B+ global GTM organization, partnering with Sales, Marketing, and Customer Success leadership to drive growth, optimize investment, and enhance forecast accuracy. Previously, Rehman held senior finance leadership roles at Workday and Visa, where he owned company-wide long-range planning, built target financial models, and led FP&A for high-growth business units. At Visa, he supported rapid revenue expansion and managed large-scale P&Ls, while strengthening financial infrastructure and executive reporting. Known for his strategic mindset and analytical depth, Rehman excels at translating complex financial data into clear, actionable insights that inform pricing, monetization, and expansion decisions in fast-evolving digital businesses.
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20 May 2026 13:00 - 13:45
Panel - Scaling AI in finance: Balancing speed, control, and accountability
AI is being pushed deeper into finance workflows, and expectations around speed, insight, and scale are rising with it. At the same time, finance still owns control, auditability, and accountability. As AI starts to influence decisions, finance leaders are rethinking how governance is applied, how controls are designed, and how risk is managed in environments where outputs are less deterministic. This panel brings together leaders working through that in practice. The discussion will focus on how AI is being embedded into controlled environments, where governance is being adapted, and how accountability is defined as AI becomes part of decision-making. It will also explore how teams are avoiding overly rigid controls that slow progress, while still maintaining the standards expected of finance. Expect a candid conversation on what holds up under scrutiny, what needs to change, and how finance teams are scaling AI while maintaining control. Key takeaways: - Understand how governance and control frameworks are evolving as AI becomes embedded in finance workflows. - Learn how to balance speed and innovation with trust, accountability, and auditability. - Hear how organisations are defining ownership and managing risk as AI begins to influence financial decisions.